For my term research project/presentation, I wrote about New Media and its effect on marketing modern music. This mainly concerns the internet and how it has broadened the marketing capability of music. I concentrated on new media monster MySpace, and a newer website, iLike. MySpace lets musicians or bands create their own personal pages, free of charge. The pages contain biographies, pictures, as well as blog posts and up to 6 streaming songs. iLike is similar to that of MySpace, but lets fans interact with one another, and network with those who have similar tastes in music to theirs.
The overall conclusion of my project was that the Internet has really opened up the possibilities for musicians to develop their image and get it out to the world. The Internet helps spread the word out faster about your music, and brings the musician closer to the fan.
Monday, December 15, 2008
Monday, December 1, 2008
Old v. New
With all this talk about New Media, you might be confused with what New Media is as opposed to "old" media. Here are some major differences:
Old Media are things such as television, radio, and newspapers. These are ways of communication whose influence only affect a certain geographical area. For example, you couldn't pick up a physical copy of New Yorks Newsday or Daily News in Chicago. You won't be able to watch the same news anchors on channel 5 on TV in Florida. You will only be able to see them in New York. Old Medias messages are only a one way conversation too. If you read an article and want to express your opinion about it, you talk to those around you about it.
New Media is the opposite. New Media technologies such as blogs and newspaper websites allow you to read your cities news wherever you are, as long as you are connected to the internet. New Media also makes spreading your opinion around the world instantaneous. If you think a post on a blog is a good read, you can post a comment. If you think a video on YouTube is terrible, you can post your opinion. New Media gives everyone who wants to express themselves a voice to do so.
Old Media are things such as television, radio, and newspapers. These are ways of communication whose influence only affect a certain geographical area. For example, you couldn't pick up a physical copy of New Yorks Newsday or Daily News in Chicago. You won't be able to watch the same news anchors on channel 5 on TV in Florida. You will only be able to see them in New York. Old Medias messages are only a one way conversation too. If you read an article and want to express your opinion about it, you talk to those around you about it.
New Media is the opposite. New Media technologies such as blogs and newspaper websites allow you to read your cities news wherever you are, as long as you are connected to the internet. New Media also makes spreading your opinion around the world instantaneous. If you think a post on a blog is a good read, you can post a comment. If you think a video on YouTube is terrible, you can post your opinion. New Media gives everyone who wants to express themselves a voice to do so.
Advice to Baruch College
If I were given the opportunity to tell the people that run Baruch how to improve the school using methods of New Media, I would first tell them that maybe a few blogs ran by administrators and professors could help newcomers to the school. A blog ran by the advisement center could help students choose which classes to take in the upcoming semesters, which classes close up the fastest during registration, etc. There could also be blogs written by current students and alumni on student life. These could go from telling students where the best spots for food and hanging out around the school are, or giving advice on how to handle the college workload, which many students (including myself) have problems with. I think the start of school-ran blogs could help students prevent the confusion that comes with the rat race that they call CUNY.
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